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ASOS have launched a new denim campaign and we are officially obsessed.

The new campaign seeks to find individuality in how you wear your ASOS denim, helping you with the tools to express your individuality through your own unique sense of style.

With denim being such a huge part of our everyday wardrobe, ASOS have decided to simplify everything and make it much easier to find the perfect fit and style.

The ranges Included are the classic skinny, super skinny and slim as well as ripped, dungarees and overalls, bleached out and customised. Click here to see the new JEANS BY ASOS page.

The coincide with the launch of the new JEANS by ASOS a short promotional film has been shot, the exclusive video features a gay couple kissing can be seen on the official ASOS menswear Instagram page, click here to watch and shop now at ASOS.com

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